Marketing
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Why study Marketing?
Studying Marketing will equip you with the essential skills to shape how brands connect with audiences in an increasingly digital and global world. Whether you're just beginning your marketing journey or seeking to build on your existing expertise, our courses provide you with the tools to thrive in roles such as digital marketing, brand management, and beyond.
You’ll explore the psychology behind consumer behaviour and learn how to craft compelling strategies that influence and engage. Alongside this, you'll gain practical experience using industry-standard tools to design, manage, and optimise multi-media campaigns—spanning traditional, digital, and social media platforms—preparing you to make an impact at regional, national, and international levels.
Careers with a degree in Marketing
Marketing is about more than promoting products; it’s about forging connections between brands and people. With a career in marketing, you’ll influence how businesses communicate, inspire action, and drive success. From captivating campaigns to market trend analysis, the possibilities are diverse and exciting.
In roles like digital marketing manager, brand manager, social media manager or digital marketing strategist, you’ll shape how companies engage with customers. You could lead creative ad strategies, enhance social media presence, or use data-driven insights to influence business decisions. As a content marketer or SEO expert, you’ll craft compelling stories or ensure brands stand out in a crowded digital landscape.
How to become a Marketing Manager
How to become a Social Media Manager
Professional links and accreditations
CIM
Your employability is at the core of our Marketing courses. Accredited by the Chartered Institute of Marketing (CIM), these courses are designed to enhance your career prospects from the outset. As a CIM-accredited institution, Huddersfield Business School gives you the opportunity to gain valuable exemptions towards a globally recognised professional qualification—equipping you with the skills and credibility to thrive in the fast-paced world of marketing.
Institute of Data & Marketing
Our undergraduate courses are also accredited by the Institute of Data and Marketing (IDM), preparing you for success in a data-driven marketing landscape. With over 30 years of experience supporting marketing professionals, the IDM offers industry-informed qualifications rooted in best practice. As an undergraduate student on an IDM-accredited course, you’ll have the opportunity to sit a 2-hour online exam to gain the IDM Certificate in Digital and Data-Driven Marketing—boosting your credentials and giving you a head start in your marketing career.
AACSB
Huddersfield Business School is proud to be an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. This prestigious accreditation, held by less than 6% of business schools worldwide, is a mark of excellence in business education. It reflects our commitment to innovation, continuous improvement, and meaningful impact—ensuring our programmes meet rigorous global standards and that you receive a high-quality, future-focused education that prepares you to lead with confidence in a competitive market.
Hear from our graduates
Giang Ha
Giang reflects on her experience at the University of Huddersfield and the opportunities she has accessed during her time as a student.
Hadil Haram
Hadil shares her journey from undergraduate to postgraduate and why Huddersfield is the perfect place to take your studies to the next level.
Joanne Charlton
Joanne shares her 5 reasons why all university students should undertake a placement year whilst studying an undergraduate marketing degree.
Facilities
Huddersfield Business School is situated next to a canal and surrounded by beautiful countryside. The Diamond Jubilee Lecture Theatre has been refurbished with sustainability in mind. It features updated architecture, refreshed walls, and newly upholstered seats made from fabric supplied by Camira – a local firm - using approximately 18,000 recycled plastic bottles recovered from UK seas. The Street provides a great space for group projects and also a place to catch up with friends, over a coffee from the Street Café.
Loren Birkett, Lecturer and Course Leader in Marketing, shares how our marketing courses stay ahead of industry trends, providing you with the skills and knowledge to excel in careers such as digital marketing, brand management, and more.
Loren Birkett
Lecturer and Course Leader in Marketing
Loren's previous industry role connected SMEs in Kirklees with education to drive growth. An alumna from the university with a BA in Business Studies & MSc in Marketing, Loren joined the team in 2022 to inspire Marketing students with her industry expertise.
Dr Adam Dennett
Subject Area Leader
Adam, a Huddersfield alumnus, joined in 2013. His research explores organisational behaviour and international management in tourism and hospitality. Before academia, he held leadership roles at Mitchells and Butler, Whitbread, and Walt Disney World.
Professor of Marketing
Professor of Marketing
Shona is a business education leader with 20+ years in marketing research, teaching, and enterprise. She has led major projects for focusing on social housing and health, with research published in leading sociology, marketing, and consumer journals.
Information for commuter students
Benefit from having a gold-rated University on your doorstep without having to pack a single box!
Whilst living at home you’ll be able to access all the support and opportunities that open doors to new hobbies, lifelong friends and experiences that make your time at university unforgettable.
How to apply
Here is what you need to know about applying to the University of Huddersfield.
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